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Olivia Potts
14 June 2013 @ 03:56 pm
Here we are presented with two bottles. Both are elegant, both are beautiful, yet they use different packaging styles.
The liquor bottle on the left side is truly a unique design. At first glance, you would not even think that it is a liquor brand; you would assume, based on its physical appearance, that it is a lamp of some kind. Of course, if you take a closer look, you would understand that it is a handsomely crafted bottle with, perhaps, sweet and strong liquor inside. That is the purpose of the makers of the bottle: they want people to notice it at once, they want people to smile and want to have a sip at the lamp-encased wine. Basically, it is a spirit that radiates masculinity, adventure, and independence. It is a drink for the strong-willed and the free-spirited.
The bottle on the right is equally unique. As we have said earlier, both styles are strikingly gorgeous. This one employs a more royal style. The shape and the choice of color somehow glow with royalty and majesty. What the liquor is trying to say is ‘hey, I am the spirit of the kings and emperors past; drink me and feel the glory that was theirs.’ Indeed, it is a drink that is exclusive for those who can afford it, and those who have the will to join the royal ranks.
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Olivia Potts
14 June 2013 @ 03:44 pm
These two containers are examples of how packaging can make or break your business. Basically, the to Screen Shot 2013-06-14 at 15.43.40containers are both eye-catchers. They do not share the same packaging characteristics, but they do share one common feature: they are both uniquely beautiful.
The honey container on the left uses simpler and more subtle packaging and advertising approach. The simplicity of the bottle itself is handsome in its own right. It speaks of volume and simple elegance. At the same time, the cork lid will never fail to draw a smile on classical design enthusiasts. As a matter of fact, the cork is not only for the eyes, some say that it also enhances the smell and favor of the honey. The color and design of the label are unmistakably classics-inspired; the designer used classical techniques to good effect.
The bottle on the other side uses the opposite approach. While the one on the left preferred the classics, the bottle on the right exudes the majesty of all things modern. The transparent spherical bottle along with an inner and smaller spherical container is, without doubt, egg-themed. It is simply grand and innovative. It does not have a lot of catch labels; but, then again, it does not need any.
 
 
 
Olivia Potts
14 June 2013 @ 03:33 pm
The two bottles shown above are automatic attention magnets. The question is: how are they so attractive?
The bottle on the left exudes a unique exotic aura. The red wine (or champagne) blends perfectly with the modern and smooth shape of the container. It is a drink for ladies; one can see immediately that this is something that ladies would crave for. The head of the bottle itself speaks of grandiose and royalty. The color of the wine, the shape of the bottle, and the design of the print somehow delicately say that it is a wine for a wild night filled with enjoyment and fun.
The bottle on the right is more masculine. Indeed, if it speaks of anything, it speaks nothing less than the absolute masculinity of those who drink it. In the same degree, the choice of label colors also gives a hint of exclusivity. The color, the shape, the texture, and the succinct labels never fail to reveal strength and passion. It is a hard drink for strong and real men -- that is what the bottle says.
The most popular drinks are popular not merely because of the overall taste, but because of the looks as well. Basically, the eyes feast in as much as the tongue does. Screen Shot 2013-06-14 at 15.32.39
 
 
 
Olivia Potts
14 June 2013 @ 02:42 pm
When it comes to the branding of products there are many voices of reason tugging the marketer in different directions. While some will urge the company to go all out in designing a unique brand, others will warn that the bombardment of the consumers with too many colours or messages is a sure way of losing them. Less is more they say. But if your packaging is boring and little visual interest, who will give it a second glance? This is the dilemma marketers are faced with time and again. So which option is better?
The issue, experts will argue, is not choosing between a fancy looking package and a drab-looking one; it’s more about finding the right balance. You don’t want to overwhelm consumers with so much detail on the packaging that the information on it is barely visible. This is a mistake commonly made by producers of various goods who in the quest to dazzle the consumer, forget to fulfil their need for important information such as the expiry date of the commodity. You also don’t want to make your package so plain that it fails to capture attention when placed on a supermarket shelf with competing products.
When trying to strike this balance, business owners should also consider the power of association their packaging has. Do the words, pictures and colours on the bottle, can, tube or box enable the consumer to immediately associate it with their desired product? Do they give the impression of a quality product? Bear in mind that the shopper will not have all day to scrutinise all the things written on your package; all you’ll have is a few seconds to create the right impression. Simplicity of the design is important as it makes it easy for consumers to make a quick decision. Screen Shot 2013-06-14 at 14.39.41
 
 
 
Olivia Potts
14 June 2013 @ 01:54 pm
When preparing gifts for our loved ones we all want to make sure that they feel loved and appreciated right from the moment they lay eyes on the gift. You should therefore consider choosing the wrapping carefully and then wrapping the gift in a unique way. If you don’t have the required skills you needn’t worry; there are oodles of tutorials on the Web both written with illustrations and on video. Below we describe the best tutorials we’ve come across on the Internet.
One of the world’s best loved how-to resources is WikiHow and they have a simple, very detailed and illustrated guide on how to achieve the best results. It starts with the seemingly obvious; reminding you to remove the price tag or sticker from the gift before getting started. It teaches you how to mark your cut lines and fold the paper around the package so that the creases are nice and smooth.
Realsimple.com also have a beautifully illustrated tutorial in text, though it is not as detailed as the WikiHow guide. But the presentation of the steps is clear and the illustrations make it very easy to follow. For more details on how you can make a personalised gift wrap you can visit another popular how-to site; eHow.com. This site contains both video and textual tutorials. These materials even show you how you can make the wrapping paper if you don’t have time to find any or wish to make your own with a unique twist. 
 
 
 
Olivia Potts
There are a number of ways owners of websites can drive traffic to their sites; they can advertise them on offline media (which can be quite expensive) or they can use social media to tweet about them. They can develop a Facebook page to get users of this platform to ‘like’ them and thus direct them to their sites. They could also use blogs. Blogs are informative pieces on a particular subject which is likely to be of interest to potential visitors to the site. Their aim is to raise issues that resonate with these visitors and generate discussion on them. In this way the business owner can win the trust of these visitors who will then trust the products advertised on their site enough to buy them, in the ideal scenario.  
So how can blogs be made to effectively arrive at that ideal end? The first step in this direction should be understanding the audience. Instead of assuming what they want to know and splashing pages of useless facts, or worse still, harping on endlessly about how your business is the best, do a bit of digging to find what real problems your potential customers are facing. Help them by providing useful information on how to solve these problems and your battle is half won.
You then need to learn how to attract readers to your posts. One of the ways to do this is that acronym you’ve seen countless times; SEO. Search Engine Optimisation is simply increasing the chances of Google and other search engines of ranking your post highly in their results pages. There are a couple of ways of achieving this. The most common is infusing the post with keywords that Google users are likely to search for. There are a number of keyword-generating tools available, some of them, like Google’s are free. Another way is by tackling unique subjects that not everyone is writing about. Use headlines that make your blog stand out from the crowd and also use social media to shout about your posts. These are sure-fire ways of winning readers over who can with time be cultivated into customers.
 
 
 
Olivia Potts
14 June 2013 @ 01:32 pm
Putting your brand on the packaging of your products is more than just a matter of slapping your logo and company colours on the box or wrapper containing your merchandise. It means finding the most effective way of using your packaging to project a message to potential buyers. There are a number of ways to do this as we shall now see.
Most anyone desiring to own a laptop immediately thinks of the sophisticated silver outer cover of Macbooks with the simple bitten apple on the back. You can tell that plenty of thought went into the placing of the logo and the choosing of the colour.
Using the right fonts on the packaging is just as important as the logo and slogan. That is why Coca Cola has not changed the styling of the letters on its soft drink bottles for decades and it still dominates this market segment.
Speaking of Coca Cola, reflect for a moment on the unique shape of its 300ml bottle. Many a musician has described the woman in their song as having a ‘Coke bottle figure’. That is the power of association a unique choice of packaging shape can have.
Materials used for packaging also play a role. Going back to Apple; the metallic back of its iPod touch series set them apart from other mp3 players in the market.
When it comes to choice of slogan, Nike takes the cake in the sports gear market. ‘Just Do It’ is simple enough to memorise and creates an easy link to high performance in sports. It is also short enough to fit conspicuously on that sports bag or water bottle.
It’s not always about the size of the logo you put on a product; where you put it is just as important. Think of that BMW logo that fits snugly at the centre of your keyholder. It may look small but think of how many times those keys are before the eyes; on the table, on the dresser, in the hands etc.    
 
 
 
Olivia Potts
Put in a nutshell, social media is the marketing tool that businesses have been dreaming about from time immemorial. It offers massive reach, indeed, global reach, yet costs practically nothing. At least compared to advertising on traditional offline media. It can be even more effective than those impersonal billboards on the side of the road as social media in its essence was built to foster personal communication. Companies can communicate directly with their customers, fostering an intimacy between buyer and seller that never before existed.
Now, don’t get me wrong, social media is not here to herald the end of radio and TV adverts. Anyone planning to do away with their advertising costs this way may suffer a backlash they may never recover from. However, a sound social media strategy can see a company take advantage of the reach social media offers while still retaining those clients who couldn’t care less for a Facebook account. Here are some of the added advantages offered by social media to ecommerce enterprises.
By interacting with users of their products via Twitter and Facebook, ecommerce business owners can get quick feedback. After conducting a promotion or introducing a new product businesses don’t have to await the results of a marketing survey to know what the users thought about it. They can simply invite comments through their accounts on these platforms.
Using blogs ecommerce entrepreneurs can pass on information about their products in a detailed way and invite questions and comments. This helps portray the business in a more caring light, making it more trustworthy in the eyes of consumers. With this image in their minds, buyers will be more likely to shop from the social media-savvy ecommerce retailer than the one who just puts up items for sale.
The downside is that negative information about a company’s products can spread with lightning speed over these networks, given their availability on mobile devices. A misleading or discriminatory statement posted by a company on Twitter can be retweeted all over and earn the firm a nasty reputation.   
 
 
 
Olivia Potts
14 June 2013 @ 01:24 pm
Gift wrapping is not just a matter of dressing a gift up on colourful paper so that it’s hard to guess what’s in the package. It’s an art, but happily, a skill anyone with the time can learn. If you want your wrapping to not only neatly cover the gift, you want it to have a bit or character, a bit of flourish, here are a few simple steps you can follow.
First and foremost you must shop around for the wrap that both speaks to your heart and will likely please the object of your affection. Make sure you buy or order a size big enough to cover the gift and leave a couple of extra inches on top. Remember you’ll be doing quite a bit of cutting and folding. When you have the paper and gift ready, find enough space to work on and begin.
Cut the paper to the right size, again making allowance for folding over all sides of the gift. If your gift box is rectangular, begin folding with the long sides. Bring both sides over the box and pull them tight so as to leave no space. While holding the two flaps of wrapping paper firmly, tape over the middle of the box.
The next step is to close the two open ends. What you want is to create nice flaps that can neatly fold over each other. To achieve this, push the left and right edges of the wrapping paper standing on the end inwards and downwards. Press the folds tight to form two triangle-like flaps. Fold the top flap down and tape it and then repeat the same for the bottom flap. Treat the other end of the box in the same way. You’ll be left with a nice little package which you can embellish with a ribbon shaped into a bow or flower.
 
 
 
Olivia Potts
Envelopes have been with us for donkey’s years and few of us are ignorant of the benefits of having those paper wallets around. However, with the advent of the computer, and more importantly, of the Internet, envelopes have lost the important place they occupied in organisations. Instead of writing letters by hand or thumping them out on a typewriter, folding them up and shoving them into an envelope and then dashing to the post office, we simply write an email. No matter where the recipient is in the world, they get the email almost instantaneously.
With Skype it’s even faster as the two parties can either chat or talk to each other in real time even while continents apart. So why should businesses still dedicate a portion of their budget to envelopes? For starters, not everything can be sent electronically. Those into the education business will want to give students who do well certificates and these will need to be sent by post. When students are applying for admission into universities they will also need envelopes to pack and send their documents securely. In the same token businesses whenever businesses need to send such documents as contracts, they’ll need to use envelopes.
Any serious business will always have events to commemorate achievements and for other similar reasons. They will need to invite guests and much as this can be done by email or a telephone call, courtesy dictates that an invitation card be sent. It would be weird and be perceived as a dire lack of etiquette for one to send the card naked without being clothed in an envelope. Cards are also sent by businesses to suppliers and customers during the holiday season as a form of appreciation for their partnership.