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14 June 2013 @ 01:27 pm
What Everyone Ought To Know About Social Media And E-commerce  
Put in a nutshell, social media is the marketing tool that businesses have been dreaming about from time immemorial. It offers massive reach, indeed, global reach, yet costs practically nothing. At least compared to advertising on traditional offline media. It can be even more effective than those impersonal billboards on the side of the road as social media in its essence was built to foster personal communication. Companies can communicate directly with their customers, fostering an intimacy between buyer and seller that never before existed.
Now, don’t get me wrong, social media is not here to herald the end of radio and TV adverts. Anyone planning to do away with their advertising costs this way may suffer a backlash they may never recover from. However, a sound social media strategy can see a company take advantage of the reach social media offers while still retaining those clients who couldn’t care less for a Facebook account. Here are some of the added advantages offered by social media to ecommerce enterprises.
By interacting with users of their products via Twitter and Facebook, ecommerce business owners can get quick feedback. After conducting a promotion or introducing a new product businesses don’t have to await the results of a marketing survey to know what the users thought about it. They can simply invite comments through their accounts on these platforms.
Using blogs ecommerce entrepreneurs can pass on information about their products in a detailed way and invite questions and comments. This helps portray the business in a more caring light, making it more trustworthy in the eyes of consumers. With this image in their minds, buyers will be more likely to shop from the social media-savvy ecommerce retailer than the one who just puts up items for sale.
The downside is that negative information about a company’s products can spread with lightning speed over these networks, given their availability on mobile devices. A misleading or discriminatory statement posted by a company on Twitter can be retweeted all over and earn the firm a nasty reputation.   
allenlavoieeallenlavoiee on June 26th, 2013 12:43 pm (UTC)
Social Media
I agree social media is a big tool for marketing.