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14 June 2013 @ 01:50 pm
Make Blogging For Your Business Work For You  
There are a number of ways owners of websites can drive traffic to their sites; they can advertise them on offline media (which can be quite expensive) or they can use social media to tweet about them. They can develop a Facebook page to get users of this platform to ‘like’ them and thus direct them to their sites. They could also use blogs. Blogs are informative pieces on a particular subject which is likely to be of interest to potential visitors to the site. Their aim is to raise issues that resonate with these visitors and generate discussion on them. In this way the business owner can win the trust of these visitors who will then trust the products advertised on their site enough to buy them, in the ideal scenario.  
So how can blogs be made to effectively arrive at that ideal end? The first step in this direction should be understanding the audience. Instead of assuming what they want to know and splashing pages of useless facts, or worse still, harping on endlessly about how your business is the best, do a bit of digging to find what real problems your potential customers are facing. Help them by providing useful information on how to solve these problems and your battle is half won.
You then need to learn how to attract readers to your posts. One of the ways to do this is that acronym you’ve seen countless times; SEO. Search Engine Optimisation is simply increasing the chances of Google and other search engines of ranking your post highly in their results pages. There are a couple of ways of achieving this. The most common is infusing the post with keywords that Google users are likely to search for. There are a number of keyword-generating tools available, some of them, like Google’s are free. Another way is by tackling unique subjects that not everyone is writing about. Use headlines that make your blog stand out from the crowd and also use social media to shout about your posts. These are sure-fire ways of winning readers over who can with time be cultivated into customers.