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21 March 2013 @ 02:32 pm
Zero Calorie Packaging  
Fizzy drinks are often considered unhealthy, something to be enjoyed occasionally and if you drink them all the time, you are unhealthy. This is not the case with quite a few of the most popular energy drinks (for example diet coke) however it is blindingly obvious that this is not the case with this new packaging for Honest Fizz.
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Image from The Die Line
Zero calorie is not something you hear often and this brand really pushes the health and simplicity of the product in its packaging. The simple white layout with the different colour combinations keeps the focus on the ingredients, flavour and information about content, rather than distracting the consumer with pretty patterns or designs. The images used all reflect the flavour honestly, showing it has been naturally sweetened and carbonated. Since people have started to pay more attention to their health, the healthy fizzy drinks market has exploded with a huge selection.

Image from Pinterest
Pret a manger have also brought out a range of healthy fizzy drinks, these look startlingly similar to the Honest Fizz packaging and it is clear that most of these brands are going for a clean and minimalistic approach, with a big focus on flavour and health. Similar flavour and colour differentiation has been used and the whole style is very similar and can be reflected across the entire range.